About Me

I design systems that help people make better decisions — quickly and with less friction.

My background is in finance and operations, where I spent 13+ years leading large-scale initiatives at NBC. That experience shaped how I think: structured, outcome-driven, and focused on what actually works in the real world.

Today, I bring that same mindset into UX — designing clear, accessible experiences that simplify complexity and guide users toward action.

I’m especially interested in the intersection of behavior, structure, and everyday life — building tools, products, and experiences that people don’t just use, but stick with.

Canvas Rebel Feature

I was interviewed by Canvas Rebel about my journey from corporate finance at NBC to UX design, retreats, and creative entrepreneurship.

Read the Interview >

Endorsements

CFO, NBC Universal

"Wanted to thank you and congratulate you on the tremendous effort to hit your capital numbers. I often tell people that hitting a capital number is like landing a 767 on an aircraft carrier. While I'm not yet comfortable flying with you at the helm - you've certainly earned my confidence and praise in landing capital where it needed to be. Thanks again."